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Merch built around a campaign, not bolted onto it

Built around the campaign, not bolted on

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Green San Miguel branded moon bag worn at a festival

About Campaign and Activation Merch

Merch that is bolted onto a campaign looks like it: a logo slapped on whatever was in stock. Merch that is built around a campaign carries the idea. JIMBU Studio sits inside the same business as our sourcing, branding and manufacturing teams, so the creative concept, the product choice, the packaging and the production are handled together. We have produced activation kits and campaign merch for brands like Pringles, San Miguel and Hollywoodbets, from festival moon bags and console activation bags to custom-manufactured bucket hats in an exact brand colour. Tight timelines are normal in this category, and in-house branding gives us control over them. Bring us the campaign idea and the launch date and we will come back with product concepts, mockups and a production plan.

What's in the kit

  • Altitude Activity Waist Bag + Seaview sunglasses + Kooshty Cuba tumbler + Clic-Clac mintsR150-R300
  • Nevada Backpack + Whirly bottle opener + Clic-Clac mintsR150-R300
  • Okiyo Shinrin Jute Tote + Kooshty Kokomo microfibre beach towelR300-R600
  • Montreal Sports Bag + Altitude Powerhouse shaker + Altitude Core Power Bank + Seaview sunglassesR300-R600
  • Serendipio Tanereef beach umbrella + Altitude Shoreline folding chair + Altitude Ballito beach bat setR600+
  • Swiss Cougar San Francisco speaker + Altitude Miavana earbuds + Altitude Maine Double-Decker BagR600+

How we brand it

  • Embroidery

    Stitched in-house for a durable, premium finish on apparel, headwear and bags.

  • Screen print

    Bold, cost-effective colour for larger runs on textiles and hard goods.

  • Laser engraving

    A permanent, precise mark on metal, wood, glass and drinkware.

  • Custom packaging

    Boxes, sleeves and inserts designed and produced to match your brand.

Green San Miguel branded moon bag worn at a festival

Case study

San Miguel

San Miguel needed a wearable giveaway for a festival crowd. We produced green branded moon bags: hands-free, on-brand and visible in every crowd photo for the rest of the day. The product was chosen for the setting rather than pulled from a catalogue of pens, which is the difference between merch that gets worn and merch that gets left on a table.

A festival giveaway that got worn, not binned.

Frequently asked questions

Can you help with the concept, not just the product?

Yes. JIMBU Studio develops the product concept, mockups and packaging alongside the campaign creative.

Can you make fully custom items?

Yes. From custom bags and headwear manufactured by JIMBU CMT to bespoke packaging and display pieces.

How do you handle tight deadlines?

In-house branding means we control the timeline. Give us the launch date first and we plan backwards from it.

What are the minimums for campaign merch?

Depends on the item. Giveaways from 100 to 250 units, custom manufacture from around 200.

Talk to us about campaign and activation merch